Ever wonder why sometimes woman will flirt with you and then all of a sudden become cold or weird around you ?

Is it because they wanted the man to ask them out (or make a move) and he didn’t, so they’re acting cold around him to compensate for the perceived rejection ? Do women actually FEEL rejected when man don’t ask them out or “make the move” ????? ……and do they realize how "destroyed" a man may feel when rejected for his effort (when he was so sure that she wanted to see him again)