Verified answer

It should be something that shows you want to benefit the company by the job. Love sales and want to increase the sales in a certain department if that's what you want; looking for a career, not just a fill in job and sports is what you are interested in, all aspects, doing them, helping people buy the best equipment for their skill level, encouraging them to advance in the sport --- (so they will need more equipment).

It's got to be something that will advance the company's goals and should be true. You wanting a job and needing money is what everyone who applies wants. You've got to show them you have what they want.