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There has to be a product for it. Go to the local store or a store such as Target and ask one of the ladies of the options available. I know im not that much help, but im a guy, lol.

I colored my hair red just like hers and didn't use any bleach. I used loreal hi lights for dark hair in color red with a 30 vol developer. You can buy the color at Sally beauty supply. It will only work if you have virgin hair. I not you will have to strip the color off before applying the red. Good luck