How should I approach a businessman for mentoring? ?

I’d like to invest in a relatively low cost financing franchise opportunity soon, but would like some guidance and mentoring from someone. I recently came across a businessman in my city with over six years of experience that I would like to contact. I found his phone number in an online phonebook, so I saved it to ask for his advice. He doesn’t know who I am or how I got his number, so I’m concerned I might creep him out. I plan on telling him about myself, including my current line of work and why I’d like to get into finance. Apart from that, I don’t know what else to say to make it not seem weird that I am calling him. How should I call this man? 

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