<meta NAME="description" CONTENT="A concise description of your webpage content.">
This is the description that shows up with the site title. It also shows up as a site summary in many search engines so it has to be carefully designed. It should be a maximum of 170 to 200 words and should be descriptive yet concise and catchy. This is what makes search bot’s task easy in categorizing a website according to the keywords and also lets users see the relevancy of a webpage in relation to their query.
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A meta-description tag is of the form:
<meta NAME="description" CONTENT="A concise description of your webpage content.">
This is the description that shows up with the site title. It also shows up as a site summary in many search engines so it has to be carefully designed. It should be a maximum of 170 to 200 words and should be descriptive yet concise and catchy. This is what makes search bot’s task easy in categorizing a website according to the keywords and also lets users see the relevancy of a webpage in relation to their query.
It is very important for SEO and also by gets your website resulted in top search result if you add your primary keyword in Meta Description.