What steps if any would you take to defend your product’s position?
You are a business owner and you have a consumer product that you think is particularly vulnerable to substitution. What steps if any would you take to defend your product’s position?
Answers & Comments
Verified answer
Figure out a way to develop it and make it less vulnerable to substitution before somebody else figures it out.
You have the best product for the best price. That's what succeeds.