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I don't know if I'm helping you all that much, but I'm a college student in the U.S. and Glaceau Vitamin Water is extremely popular on our campus. It seems to be marketed to our demographic. The way they display it makes it look appealing--each bottle has a different color for the flavor. As for the packaging--they come up with names that make it seem "cool" to drink it and make vitamin-deprived college students feel good about drinking it--like we are doing something to improve our health, that good feeling sticks, and we keep drinking it.

An example off the top of my head is the "defense"--it is orange colored and contains vitamin C...all of my friends and I drink it when we feel sick (lol, I know we're so easy). The point is, their approach to the naming appeals to us.

Also, the label itself looks chic and modern, so young females like toting it around.

Good luck!!!

here is the website for the company also:

http://www.glaceau.com/