From Business Ethics: Case Studies and Selected Readings (Jennings, 5th edition), page 169: In August 1996, Michael Irvin, Dallas Cowboys wide receiver, entered a “no

contest” plea to charges of cocaine possession. Later that month, the North Texas Toyota

Dealers Association, with whom Irvin had an endorsement deal, filed suit against him

(total damages of $1.4 million plus the $50,000 Toyota Land Cruiser given as part of the

deal). The suit alleged that when Irvin signed the contract he represented himself as a

moral person, and with the drug plea, he could no longer be used as a spokesperson.

..