To some degree it depends on the business and its model for competing. If you look at Dell computer Integrated Supply Chain Management IS their business model. And it is why their marketing efforts have been so successful.
Dell sells what are basically undifferentiated products and differentiates the result by building exactly what you want, delivering it very rapidly, and providing superb technical after sale support. They are able to do that only because they are on the leading edge in supply chain management.
It is no exaggeration that the supply chain management (including support management) IS the company's business!And all pure marketing efforts are to make sure you know about it. Today that has become the Dell brand itself.
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To some degree it depends on the business and its model for competing. If you look at Dell computer Integrated Supply Chain Management IS their business model. And it is why their marketing efforts have been so successful.
Dell sells what are basically undifferentiated products and differentiates the result by building exactly what you want, delivering it very rapidly, and providing superb technical after sale support. They are able to do that only because they are on the leading edge in supply chain management.
It is no exaggeration that the supply chain management (including support management) IS the company's business!And all pure marketing efforts are to make sure you know about it. Today that has become the Dell brand itself.