How do you think? What does customer driven mean? It means the company thinks of the customer first, and does everything they can to tailor the business to their needs. I don't study marketing, so I don't know the concepts, but I'm sure if you think about it for a minute you can figure it out.
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The tag line indicates that the car dealer responds to the needs of his customers. That is he provides the exact automobile that suits them.
Being customer driven is normally a good thing. Making a product and then trying to find a customer for it is normally not.
In today's changing world being customer driven is both difficult and the only way to survive.
Does that answer your question?
How do you think? What does customer driven mean? It means the company thinks of the customer first, and does everything they can to tailor the business to their needs. I don't study marketing, so I don't know the concepts, but I'm sure if you think about it for a minute you can figure it out.