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For runes and such, Leaves of Yggdrasil by Freya Aswynn is very good. It's gentle enough for beginners, but informative enough for intermediates; also explores lore and history to put the information in context and give the reader a better "feel" for the material. Futhark by Edred Thorsson is really good too, but touches on more esoteric interpretations and throws in more obscure bits of lore, so might be a little overwhelming to start with. Both books have good sections on reading and using runes, as well as other traditions.

As for the gods, the best way to learn about them is to read the Eddas and do a little online research. I also recommend the Sagas of the Icelanders.

Here's an intro site: http://www.erichshall.com/asanew/newtotru.htm

Good luck!

As i'm Asatru (actual I talk over with myself as Folkish Heathen), i like each and all of the responses till now given. i could additionally advise Yahoo e-communities. there are a number of obtainable and that i'm a member of, oh approximately, 6 or so. seek for Our_Meadhall, Grimnir's Gate, needed States Heathens Georgia Heathen Society, The Southlands, Southeastern Asatru, Asatru Singles. Ther are many greater, and maximum enable club based on the area in which you reside. suitable needs on your adventure!

One of the first things I read was the Hávamál.

http://www.wulfsgeist.com/njhavamal.htm

Hávamál