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I don't think there is any literature or statistics on that. I will just say that I have done both and people appreciate it when you shake their hand or say hello and pass them a flyer. Of course their will always be opponents who might try to give you a hard time or stall you. You just have to smile and say have a nice day.

Many candidates believe that shaking as many hands and making other personal contact with as many people as possible is a very important part of using parades to get elected or re-elected.

One factor to be taken into consideration is how fast the parade is moving. It takes a lot of time to shake hands with lots of people, and you can't do it if the parade is moving rather rapidly. Quickly walking next to the car isn't going to help any more than riding in the car because there is no personal contact with the parade-goers there.

Hint - when I was a city council candidate, the best thing to do was to have several people wear your campaign tee shirt with your name prominently displayed, and for you and them to hand out small bags of M and Ms - by far the most popular candy to give out. (It's chocolate but it doesn't melt.)

Good luck.

Roosevelt preferred riding since he could not walk. It makes as much difference as to what side they part their hair on.

I don't know about studies but walking puts them on the level with the common folks.Eye level so to say.

Personally, I think if a candidate walks, it's a little more personal. (Like he/she could shake hands or give out stickers/candy to children)

i would rather ride. go in and out quick with style