Are you referring to the rational thinking in the economics theories where consumers has perfect knowledge and chooses the best outcomes? well anyway ill just explain it to you in order for economic theories to work consumers and or firm has to act rational, but in reality economic decisions are rather irrational (random or chaotic), consider time as well, when you go to supermarket, usually takes you 30 mins to do your shopping, a typical consumer will not research all the prices or the quality of a product... but anyway economic theories givs us an insight understanding of how things work... hope this help ur question
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Are you referring to the rational thinking in the economics theories where consumers has perfect knowledge and chooses the best outcomes? well anyway ill just explain it to you in order for economic theories to work consumers and or firm has to act rational, but in reality economic decisions are rather irrational (random or chaotic), consider time as well, when you go to supermarket, usually takes you 30 mins to do your shopping, a typical consumer will not research all the prices or the quality of a product... but anyway economic theories givs us an insight understanding of how things work... hope this help ur question