Verified answer

Under law, a retailer is entitled to decide the price he wants to charge for his goods.

The price on display is simply what the law calls an 'invitation to treat'. In the same way you don't have to buy goods from anyone, a retailer is under no obligation to sell you anything.

You cannot insist that a shop sells you anything at a marked price, whether or not they have made a mistake.

The law does not allow prices to be fixed and, contrary to common belief, goods are not subject to price controls.

The recommended retail price (RRP) and manufacturer's recommended retail price (MRRP) are suggested prices or price guidelines. Retailers can undercut these prices if they wish, so you should shop around for a bargain.

It is illegal for shops to sell things at more than their advertised price. The business should have a checking system to prevent pricing errors and ensure that any identified are quickly corrected.

As long as shops clearly show the price of goods, they are under no obligation to price each item individually.

If you think a shop is deliberately trying to mislead you, or are unhappy at the way a shop advertises its prices, you should call your nearest Trading Standards Service, which has powers to investigate.

In some cases, special pricing rules must be observed.

Restaurants, pubs, and cafes which serve food have to display a price-list and tell you whether there is a service charge, and pubs have to list the price of various drinks.

Petrol stations must show the unit price of petrol at the pump.

All retailers must price their goods to include VAT. This rule does not apply to business sales or the price of services, although if services are sold to consumers and the price is quoted exclusive of VAT, it must be made clear that VAT will be added.

It is also against the law for a shop to pretend that goods have been reduced from a higher price to a lower one.

If you order goods, and later the shop says the price has gone up, you should only have to pay the price you saw when you ordered, unless you were told there might be an increase. To be certain, ensure you get the price in writing.

No you can't insist on buying it for £25. The price on the item is only part of the offer to sell by the owner. The full offer is that he will sell it to the person that agrees to pay the price demanded when a contract is about to be made. In this case the price (although displayed in error) is not binding. If in fact you had bought the item at £25 the seller would have had no recourse to gain from you the correct price once you had bought it. Similarly if he had marked the price at £52 instead of £25 and having bought it, you would have had no recourse to claim from him the overcharge.

The simple rule of Caveat Emptor (Let the Buyer Beware) should be your first concern.

A shop has to sell the item at the marked price, so if you enter to find a 25 pound price then that is what you pay.

the shop is legally bound to sell you the item at its marked price, if the ticket said £25 then that is what you pay for it, they are breaking the law selling it to you for £52, but if it said £52 then they are quite within their rights to sell it at that price

This is a two way question.

Yes he should because it is false advertizing, if it dose say £25 pounds then he /she must sell it for that.

But also it is a No, because by law the shop owner could refuse to sell you anything.

Thats the way it goes im afraid

Truth in advertising is very real, at least in the U.S.

If it says 25, they must sell it for 25.

I was trying to remeber my Law degree days to answer this one for you - but save going into great detail BARROWMAN has put it as the law stands in a nutshell, gosh 'invitation to treat' is a blast from the past.

So the answer is they can refuse to sell it to you

shops have to sell you the item at the price it was advertised at, just because they made a mistake doesnt mean they can charge you more

yes tell them your going to trading standards if price said £25 then thats the sale price

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